Understanding and implementing SEO

Understanding and implementing SEO is necessary for your business to stay competitive, visible, and relevant. When it comes to SEO, you’ve got options.

The Top 5 Ways to Prove the Real Value of SEO

What is SEO?

SEO stands for Search Engine Optimization, and the industry is filled with definitions, variations, and questions about the topic (visit and learn all about it). This article will focus on how SEO is defined, explained, and its most common implementation in web-design websites.

We’ve covered the general definition of SEO on this site before, so we won’t go into detail here. Instead, we’ll focus on:

  • Determining your website’s priority
  • Discovering the best keyword for your website
  • Building a strategy for increasing website traffic
  • Minimizing the time it takes to build and implement a SEO strategy

Why do we need to focus on keyword prioritization?

Since you’ve selected a specific keyword to optimize, and it’s already indexed, we can expect a significant increase in website traffic and rankings. A site with a bad SEO will waste the potential of thousands of visitors searching for your keyword. By targeting and optimizing one of your top keywords, you increase your chances of rankings and traffic from other sources. As an added bonus, you’ll not only be able to achieve rankings and traffic for your key keyword, but you’ll also get some traffic from an unsearchable niche.

An effective Webmaster Tools report not only reveals keywords that have been indexed and searchable, but also site rankings. It’s also very important to test the effectiveness of your SEO strategy in a search engine against the competition. In order to determine how effective your search is, start with your keyword selection. Google will provide you with a page of the top 1,000,000 results for the selected keyword. Clicking on one of those pages should give you the opportunity to review the results for that keyword. As you find keywords with high rankings, you can refine your search and improve your search engine ranking by testing alternative keywords.

Raquel Raney